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Market research is the collection of information in order to identify opportunities and problems relating to the company's field of activity or its products/services. This not only helps to identify new business opportunities, but also facilitates the development of marketing campaigns ly, which directs di reach the interest of potential consumers, increasing sales.

How to create effective market research? First, you need to define your target market and only then conduct your research. Identify the audience your organization  germany phone number list  wants to serve. With a complete profile of your prospect, ask direct and simple questions. It is also essential to know how much your customers are spending or intend to spend on your service or product.



Likewise, it is important to analyze the amount charged by your competitors. Of course, you will find very different prices. Note the requirements and differentials that allow an institution to charge higher prices. Moreover, it is crucial to know the gaps in the market . That is, the needs that your target audience still has in relation to the market in which you operate or wish to operate.