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Because business life is changing. communicate-at-lower-costs-relationship-trust Working with confidence now replaces working without trust. You must develop privileged relationships and long-term service providers with key service providers. Agencies, printers, videographers, etc. need to walk on eggshells if they are to perform to the best of their abilities. The few cents you think you save by always going with the cheapest of the famous 3 offers, you will lose a hundred times that on the day you get stuck and no service provider wants to help you. They are total partners, contributing to the success of your business and growing it, taking care of it, as well as your customers. Plus,

Mirror behaviors complement each o a strong sense of identity for customer relationships. » Creates the conditions to really listen to customers. CARE management means that the The company's team adopts an attitude of listening and dialogue with customers. Customers Service requires hearing what customers are really saying. Behind the negative words and feelings Poland phone number list there is a real problem, to which the company must respond appropriately."(Really) Replacing the People at the Heart of the Company: Managing Through Caring", Grenoble School of Management Professor, Benoit Myronin, 2019. Limiting customer dissatisfaction in case of failure, thus causing customers to abandon calculations or price comparisons.What are the benefits of investing time and money in these practices? Most importantly, what is the expected return on these investments? Well, let's keep it short: Marketing (and its good practices) represents all the actions you can take to, among other things, have more members, better

visibility, and greater impact with your donors. Pretty tempting, isn't it? In fact, good marketing practice will allow you to focus on your association's members, donors and volunteers, but also understand their wishes and needs in order to grow your association. Therefore, marketing is essential and intrinsically linked to the growth of the latter. Define Your Identity In order to implement good marketing practice, you must first start with the sinews of war: defining your association's identity and mission. Who are you? Who are you helping? What are you doing for this? By visiting your website, your potential customers must know very precisely what you are looking for, and for this you must be clear about it. The easiest way to do this is to use the Golden Circle concept of Simon Sinek (American author of "Start with Why"), which prioritizes three questions that companies must be able to answer through their communications with potential customers. . What: This is the easiest part, as all associations know what they do or sell What to do: Knowing how you're going to do it is harder,