From the comments on our last

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Iit’s back again! The Content Marketing Know-It-All is here to answer your questions. This time, we’ve taken a few questions from recent comments here on the blog, a few from the comments on the earlier post, and one from the forums inside Authority, our brand-new education and networking community for content professionals. , strong opinions, personal pet peeves, and individual business experience. Since this is not paint-by-numbers, the answers for your business will always come from you. But these questions may point you in a useful direction.

We’ll kick  off with a question from Amandah. Is there a formula for going viral? Content Marketing Know-It-All post, Amandah Blackwell of Savvy Writer asks: I’d like to know the Number One way to make your content go viral besides writing Estonia Phone Number List awesome content. Is it guest blogging? Is it commenting phone number database on blog posts? PPC marketing? Local networking? Social media? Other? Sonia Simone: There are a lot of elements that come together in a piece of content that goes genuinely viral. Awesome content is a big one, but it isn’t the only piece of the puzzle. One of the most important is getting into a juicy, emotionally-driven conversation that’s already building up steam. For example, late last year I wrote a post about whether or not content marketers should give up on Facebook.



Businesses were furious with Facebook and there was lots of heat being generated. And I was able to use that heat to create some good traffic for the post (and deliver a relevant business message while I was at it). As always, you need to have a headline that’s going to capture reader attention. You need to have enough traffic to get some momentum, which is where PPC, guest posting, and social media can help. And for your content to serve a business purpose (and not just make fun of the latest train wreck) you’ll want to include some useful advice as well. Maybe most important — a truly “viral” post may not do you as much good as a well-shared post that speaks directly to your prospects.