If you already know the added value of your product

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All you have to do is create content to explain it to potential customers. Here are some types of content commonly used to highlight product advantages: Review content – ​​Example: Suppose you work with an influencer to review your product, while explaining its various advantages compared to competing products. Comparison content – ​​Example: You can create a blog article that compares the features of your product with those offered by competitors' products.

Testimonials – Example: You can create a testimonial page on your website and fill it with various customer testimonials praising the excellence of your product. But, make sure the testimonials you post are Uk Phone Number List not fake testimonials, ok! example of belitung tour testimonial page In essence, at this stage, you must identify the advantages that your product has, and find out the gaps in competitors' products. So, you can explain to potential customers that your product is superior.



Create a Short and Easy Transaction Flow In the digital marketing funnel flow, currently potential customers are already in the BOFU phase. That is, they are ready to make a purchase. As we have mentioned before, you have to make sure that the transaction flow is easy and practical. This can prevent potential customers from buying because the transaction process is complicated. Here are some ways you can do to make it easier for potential customers to make transactions: Provide a variety of payment options – For example, suppose you don't only accept payments via mobile banking, but also through e-wallets and convenience stores. Avoid too many forms – Make sure you only ask for important information, so that the number of forms is smaller.