but marketing is less classy than marketing

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Marketing automation Equipping yourself with a reliable automated marketing tool has become essential for companies that have understood the importance of aligning sales and marketing, of making them work together with shared SMART objectives. The thread and the needle finally reunited! Automated marketing can be defined as the automation of a series of "tailored" actions (done by a tailor), pre-established scenarios and campaigns dedicated to


optimizing lead management (RV requests, trials, information, prospects not Poland phone number list yet in the buying phase, etc.). In B2B, and in some cases in B2C, marketing automation aims to: optimize lead generation linked to content that is produced on your website (optimization of forms and landing pages like this one, for example) ) to qualify and assign scores to these leads, this is the scoring phase to manage and nurture or "incubate" these leads, this is the lead

nurturing phase (the prospect incubator in French, I know you you're not a fan of Anglicisms, but marketing is less classy than marketing and sounds more "Montreal") to effectively supply sales teams with hand-stitched leads "Here's the directory, there's all the craftsmen tailors in it!" marketing automation reunion.png As you have understood, marketing automation must therefore make it possible to increase the productivity and efficiency of the marketing