In fact a customer arriving on the website decides in seconds whether to buy or not . For this reason the navigation path must first of all be fast and must then offer all the fundamental information immediately. To understand how best to allocate resources you must first ask yourself a fundamental question: where does the user come from? Smart Insights states that % of website traffic is generated by already known contacts and word of mouth therefore by good advertising from satisfied customers . marketing SEO optimization social media events inbound and content marketing as very important.
These are the main chan phone number list nels to focus on. But that % is underlining a factor that we often tend to forget: the importance of customer loyalty. Regular customers are in fact the most valuable and least expensive they know your offer well and if they are satisfied they will recommend you to their acquaintances . Harvard Business Review states that a % increase in customer retention CR leads to a increase in profit. Attracting new customers is always more expensive than investing in maintaining existing customers.
So try to enhance the loyalty that is recognized and reward it by offering discounts and coupons reposting their contents on social networks quickly resolving problems and requests asking for constant opinions on improvements through questionnaires and feedback . All these aspects can also be taken care of in the B B sector. The purchasing path is probably very different and requires further stages but the dynamics remain the same because companies are made up of people who use content.