It Is Precisely There Between These Two Scenarios

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The user experience You have to take care of the user experience. It was a sine qua non condition in   and it will continue to be so in   And, even though the years go by, Google continues to value a good user experience and taking into account the different factors related to it. It is precisely these factors that allow the king of searches to analyze the interaction between users and web pages, and therefore qualify the visitor experience positively or negatively, which will affect the positioning of the site.

Factors associated with usability such as the time spent on the page, the reduction in the bounce rate, the number of individual pages that the user visits within the domain or the average duration of the session are characteristics of the websites with the Latest Mailing Database best positioning.     Microformats Have you still not noticed that Google is increasingly offering its results in different formats? You only have to put in the search engine "how to make a cheesecake" to verify that Google places some featured fragments at the top of the search engine , focused on responding in the most accessible way possible to increasingly specific needs. of the users. And this is where the term microformats comes into play , a fundamental pillar of any SEO strategy.



In short, they are "pieces" of HTML or XHTML code that help us identify the meaning of the different sections of our text and categorize the content based on its type  Opinions  "hreview" , recipes  "hrecipe"  , "  or events  "hcalendar"  In short, an invaluable help for Google to understand even better what we are counting. Take our word for it  using microformats as an SEO tool in   will allow you to score points in the eyes of Google and position yourself much better. Lately we have talked a lot in this blog about modular content and how to get the most out of the work done in the generation of texts, photos, videos, graphics and other formats that reflect the value proposition of your company for its potential customers. The logic is overwhelming in theory  if the generation of content is one of the tasks that consumes the most resources  financial, time and effort  in a digital marketing strategy, it makes all the sense in the world to be as efficient as possible and make the customer profitable.