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Question Which online marketing blogs do you read? Field of expertise : All fields Reason for question : Working in the online field, you will notice that developments are moving very fast. Since you never stop learning, it is very important to stay up to date and keep learning. Online marketing blogs are extremely suitable for this and the choice is enormous. With this question we want to find out whether the candidate is naturally engaged in acquiring and maintaining professional knowledge. Possible Answer: The list of possible answers would be too long to post here.
The most important thing is that you get an idea of what type of blogs someone follows and reads. If necessary, you can determine afterwards whether these blogs, and at what level, cover topics that phone number list apply to the position. Question our website? Field of expertise : All fields Reason for question : Every website has a purpose. Ideally, you want to test every online marketing campaign or trajectory on KPIs, of which the conversions should be a part. By asking this question, we can find out if the candidate clearly understands the purpose of the website. In addition, it is also an opportunity to test how well someone is aware of the options for measuring conversionsor clarify. Possible answer: For a webshop this is quite clear, namely a conversion could be a purchase.
An informative website, a publisher or a business-to-business website could have as a conversion: a completed contact form, a minimum number of pages viewed or requesting a brochure. Question 5: What do you think is the biggest threat to our website? Field of expertise : All fields of expertise Reason for question : As indicated, developments in online marketing are going very fast. Devices such as smartphones and tablets have already had a significant impact on websites. Through this question we want to find out whether the candidate has an idea of the developments in the market and how these may apply to our business.
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