Especially if this is your first

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so you need to make sure the market and audience you want to reach are listening. Since Black Friday is such a competitive time of year, it's imperative that you have the budget to run your campaign at that time, especially if you're using more traditional marketing channels like TV or banner ads. Competition will be fierce. Another risk with such a project is always that it could be too successful, meaning that demand outstrips possible supply. You need to make sure your campaigns are always matched to your inventory. Advertising campaigns are complex projects that require a lot of management and attention.

If you don't think you or any of your team members are capable of taking responsibility, I suggest you hire an agency to make sure. Timeline Planning an advertising campaign takes a long time. If you do it yourself, it will take more Belgium Email List time and work than hiring someone to do it for you. If you have to run the entire Black Friday campaign yourself, then I recommend starting planning as early as August or even July.   event as it will require more research than an annual event. If you choose to hire an agency, it's worth getting in touch with them early on, as most agencies are likely already booked around Black Friday.



Either way, marketing campaigns need to be planned, budgets, and ads need to be approved before anything goes live, and these things take time, so make sure to allow for a buffer when things don't go as planned. The great thing about digital advertising is that you get data in return that you can use to improve future ad campaigns. If you hire an agency, they will give you a detailed report and tell you what worked and what didn't. When it comes to campaign-based programs, it's critical to understand that most ad networks provide real-time data showing ad conversion effectiveness.