105 Email Marketing Statistics You Should Know In 2023

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Segmentation is a method of breaking down your email list into groups based on demographics or behavior. You might break your list into groups based on sex, location, age, or income. You could also break your subscribers up by behavior, like products they’ve purchased in the past or their Internet browsing activity. With contacts segmented, you can create emails for each group.

If you segmented by location, for example, you can send discounts Armenia Email List to customers based on which store they live closest too. Discover how this media brand grew their email list from 30k to 100k in less than a year. CASE STUDY Discover how this media brand grew their email list from 30k to 100k in less than a year. Learn how.



Creating specific emails for each segment does take a little more time, but remember, you don’t have to email every contact every time you create an email. In fact, sending fewer emails that are more relevant to your subscribers can increase revenue by 760%. (Yes, 760%.) Use segmentation to create more personalized and effective email marketing campaigns. 4. Automate certain emails.