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Thanks to the long tail, the queries are more specific, and only the most interested Internet users will access your website. A reduced cost On the Google Ads side, the costs of long-tail keywords are lower than generic keywords. An undeniable advantage for companies seeking to minimize their expenses. SMEs looking for a good compromise between CPC (Cost per Click) and ROI can opt for the long tail in their marketing strategy. However, it is essential to know how to handle the long tail to avoid losses. Indeed, with less well-referenced keywords, you must optimize your content to convert.
A high conversion rate Specific queries characterize long-tail SEO. Thus, it allows retaining photo editing servies better visitors who type a particular and precise expression. This loyalty is synonymous with a high conversion rate. This is because even if queries don t translate into a purchase, visitors are more likely to return to your site previously. How do you find long-tail keywords? As we saw earlier, the long tail has several advantages for a business. The question now is to define your long-tail keywords. For that, here are some methods which will allow you to find long-tail keywords quickly. Google search suggestions To position yourself well in.
Google s SERP, you can take inspiration from the search suggestions offered by Google to define your keywords. To do this, all you have to do is type the generic keywords in the search bar and view the suggestions given by Google in addition. A simple method to efficiently find relevant long-tail to put on your web pages. Related research Another reasonably similar method is to look at the related searches section on the search results page. Indeed, during a query, Google automatically generates expressions associated with your question. In other words, Google provides you with derived questions. By visualizing these, you can find many ideas on long-tail related to your area of expertise.
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