Teaser emails with sales previews

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Here are some email campaign ideas to consider as you lay out your promotional strategies:

Black Friday Build Up

Countdown emails building excitement as the sale approaches
Coupon Code emails to save for when your “doors” open
Pre Black Friday sales offers to get started early
Black Friday “Doors are Open” emails to officially launch your sales
Pre Cyber Monday emails to tease more sales
Cyber Monday “Doors are Open” emails
Post Cyber Monday “last asia mobile number list Minute Deals” to take advantage of late buyers and less email glut
You should also plan out what you’ll be offering to highlight and draw more buyers.

Will you be offering Free Shipping after a certain dollar amount reached?
Do you offer any kind of Buy X Get Y deals?
Are you sending out Coupon Codes or are you building your discounts into each product?
Do you have special discounts for certain customers based on how much they’ve spent with you? Maybe VIP customers get a higher percentage off than regular customers?
Do they get a free gift with the purchase of certain items or amount spent?
There are any number of offers you can run, you just need to know your numbers to make sure you offer a great deal AND make money.

4. Make Sure Your Site Is Optimized For Mobile
According to a recent study by Forbes, mobile devices accounted for 67% of all digital traffic on Black Friday 2018, up from 61% the previous year.



That is a huge amount of traffic, so if your site is NOT optimized for mobile, then you are costing yourself a ton of money in lost sales.

And we’re not talking about being mobile-friendly. Being mobile optimized means that their mobile experience is designed, not just to look okay on mobile, but to actually be designed with mobile customers in mind.

That means product pages that look great on a phone and order forms that are designed for phones and tablets that you don’t have to pinch or expand and open up mobile keyboards, dials for dates and cities, and can even scan your credit card info using your phone's camera.

There is a lot of money at play here, so make sure you do whatever you can to capture those mobile customers.                             

5. Use Personalization
The more you can personalize a customers experience, the better. There are quite a number of Personalization Apps that can plug into your store that can do things like:

Welcome back a returning customer on your site using their name
Using their geographic location in features such as “Free Shipping to Orlando when you spend over $35”
Having a loyalty program that rewards customers for being long-term customers.
Customizing potential discounts based on actions they take, For example, If they get free shipping at $35 and they only have $25 in their cart, having a banner notification letting them know that if they add $10 more dollars, they can get Free Shipping.
Email follow-ups offering related products to what they’ve purchased to get additional sales.
There are dozens of ways you can create more warm, personal experiences for your customers, so take some time to explore the various personalization apps that are available for your store platform.