Big Data in wholesale retail: how can your company benefit?

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Big Data is the term that describes a large volume of data, structured and unstructured, stored by companies. We can call unstructured data the information generated on social networks, geographic positions, emails, files on the server, among others. Big Data tools in retail are important for the company to define marketing strategies, reduce costs, increase productivity and make smarter business decisions . The main proposal of Big Data is to offer a broad approach to the way of treating the data set, making it more efficient and accurate.

Furthermore, data is analyzed at great speed and relationships between them are evaluated. Benefits of Big Data in retail Big Data solutions for retail have been used mainly to fully understand the customer. This understanding allows retailers to direct whatsapp number list  multichannel marketing actions. And add value to loyalty programs, maximize ROI (Return on Investment) in marketing, among other actions. Based on this information, we can conclude that Big Data solutions should also be used by the wholesale market. Because this market also needs intelligent solutions for its business.



Big Data Wholesale Benefits Big Data for wholesalers is important because the amount of information generated daily is enormous. There are SAC emails, sales reports, strategic planning throughout the company's history, marketing actions carried out, transaction history, in short, information that never ends. There is no way to tabulate, cross-check, treat and optimize all this information in Excel spreadsheets, because, in addition to the amount of data being enormous, the data analysis task has to be precise, so that they are transformed into useful information for taking decisions. decision. Furthermore, Big Data tools allow managers to have a 360-degree view of all opportunities in their business. Advantages of using Big Data for wholesalers Now that we understand what this new concept is and what its benefits are, let’s look at some specific advantages of Big Data for wholesalers: 1.