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Bots are also important in this phase: they can book appointments, start a demo, check the calendar, enter data, as well as establish connections and contacts with operators, allowing human interaction. New call-to-action Return to index Examples of effective conversational marketing Conversational marketing is not just theory: as you can see, it has given excellent results to companies. Here are the brands that have improved their strategy with conversational marketing. Rapidminer Rapidminer is a data science software platform that has successfully used chatbots to filter the best leads.

They used a chatbot from Drift that could focus more on conversations with visitors who were more likely to purchase. Ebay Ebay has created one of the most advanced eCommerce chatbots of our time, integrating conversational marketing with voice search, thus making it web designs and development service much easier for buyers to find what they are looking for: it allows them to browse through a very large number of product categories. The bot quickly finds the best product you asked for, and will quickly send you the information you are looking for, making the purchase easier and faster. Lyft This ride-sharing app is a great example of how old services can be combined with new technologies.



Users use the site to request a ride, and Lyft's chatbots help people book rides and connect with drivers. On the app, the guide resembles a chat experience that works thanks to bots, which have the task of predicting and anticipating the customer's questions in order to personalize the connection. Return to index The future of conversational marketing Will conversational marketing replace forms? It's the typical question we ask ourselves when we hear about conversational marketing. First of all, it should be clarified that conversational marketing will not replace pre-set forms, because the customer could still choose them based on their needs.