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Dynamic, just without the usual technical complications and headaches of complying with regulations.How video content improves B2B inbound marketing B2B inbound marketing is not easy to do, much less perfect. You are challenged to engage potential customers on a personal level, educate them on complex services, and expand these efforts to reach a broad audience. Most importantly, it has to address the apathy consumers may feel towards your brand to create a genuine and meaningful connection. As consumers become more attached to their smartphones.
B2B marketers have to find a way to use this to their advantage. We believe that video content could be the answer to many of your problems. Are you interested? Read on to discover five advantages. Convenience – Reach your potential customers where they spend philippines photo editor their time Short video content represents a compelling medium that can be used on social channels to reach potential customers where they naturally spend their time and capture their short attention spans. It doesn't take a genius to understand that the average person spends a lot of time on their phone.
Scrolling through various social networks. If you place interesting content in between this media stream, you will have a good chance of capturing their attention. Video is also an incredibly convenient form of content to consume. In fact, a survey conducted by Animoto found that four times as many consumers prefer to watch a video about a product than read about it. For new leads at the top of the sales funnel, short, engaging video content can provide the perfect introduction to your brand. 02. Individuality – Stand out from the noise Video marketing can combine this convenience.
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