How to add video to your email marketing campaigns

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As you probably already know, video consumption is increasing . Only in Mexico and LATAM is the trend unstoppable. Your email marketing campaigns , therefore, need to be more attractive, with very well-crafted headlines, concise texts, but with the most useful and focused information according to your clients. And in fact, with current technology , it is now possible to add video to your email marketing campaigns. Why add video to your email marketing campaigns Video is an element that attracts users' attention  and generates much greater interaction than images and text, because although the latter can be very careful and specific, they are not as powerful as seeing something in action. This visual element is so attractive that some calculate that adding it to your email marketing can increase CTR (click-through rate) by up to 280%, improving conversions and branding.

[Tweet “We tell you how to add video to your campaigns”] But how can you add video to your email marketing campaigns ? Below we tell you a way to do it. Steps to add video to your email marketing campaigns There are various options on the Country Email List  market to insert video in your emails for your email marketing campaign. Below we tell you the general steps to carry out this process in . Upload a video or search for one on YouTube The tool we are telling you about allows you to upload a video from your computer or use one that you have already uploaded to YouTube, through its link. To upload video from your computer , it must have a specific format (MOV, MP4, AVI, DIVX, WEBM, OGG, XDIV, FLV or 3GP). It can last a maximum of 300 seconds and a minimum of 2 seconds. The upload limit is 120 MB (all from the free plan). To upload from YouTube , the video must not be more than 300 seconds long, as well as not be blocked in order to be shared.



The video will play in the email once your subscriber opens it , but in case their email service does not allow them to view it directly, an animated gif of the video will be displayed. Create a new campaign Once you have the video uploaded to the tool, you must create a campaign . You must give it a name, as well as indicate if you want it to play automatically, in a loop or without sound. Insert the video into your email marketing template Before inserting the video into your template, you need to add the size you want the video to be . Once this is done, a code will be generated that you must insert into your template , in its HTML code. Save a copy of your template with the video To avoid any problems, save the template with the video under a different name , so you can keep your original template intact. See the preview of your video email Below you can see how your video email will look in the tool.