What is an advertising message and what elements should it contain

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How to stay in the consumer's memory? What should be the characteristics of the advertising message that will reach the company's future customers? Where to conduct brand promotional activities? How to stand out from the competition with your message? These questions are just a sample of the thoughts that an entrepreneur struggles with when planning an advertising campaign strategy for his brand. In this article, we explain how to construct an advertising message to gain publicity and build the company's reputation. Don't wait, start creating your e-business! CONTENTS: Theoretical approach to the advertising message What does an advertising message consist of? 5 questions as tips in creating an advertising message Summary Theoretical approach to the advertising message Each of us has had contact with advertising, but have you ever wondered what the advertising message means for your company? What value does it bring? There is no doubt that the advertising message is the most important part of the marketing communication process, especially in the context of Internet marketing . It is of a promotional nature and is addressed to a group of recipients in order to induce specific behaviors or attitudes among them.

It is assumed that a good advertising message contains the essence Whatsapp Number List of what the company wants to communicate to potential customers at a given moment. At the same time, it influences the sales results of products or services and shapes the method of communication between the brand and consumers. A good message should refer to the rational features of the assortment, point out its advantages, thus stimulating the recipient's need to purchase. Customers pay less and less attention to the messages they come into contact with. They treat spots, posters and advertisements on the Internet selectively. Only certain images remain in their memory. The most important feature is therefore the repeatability of advertising content, shaping the customer-brand bond. What does an advertising message consist of? In order to consciously shape the advertising message, it is worth familiarizing yourself with the basic elements that create a coherent whole. What should be taken into account in the creative process? Slogan, the "cloud" of your brand A short, concise, catchy slogan is a "must have" for every brand, all for one purpose, which is to be effectively remembered by a potential customer. Standard examples are brands such as Apple (“Think Different”) or Nike (“Just do it”), whose slogans are based on two or three expressions identified by consumers with the indicated brand. It is best for the slogan to evoke certain associations and refer to the area of ​​emotions or dreams of the brand's recipient. How to attract the recipient's attention? The answer is very simple - through interesting graphics.



Focus on details, match the background to the context and use symbolism, creating direct connections between the sphere of desires and their visual presentation in advertising. Content and its causative power What should be the characteristics of good advertising content? First of all, it should evoke emotions and motivate to take specific actions. It is a kind of appeal referring to the recipient's hierarchy of values ​​and his worldview. Storytelling, or how to show the true face of the brand? You can trigger greater motivation among undecided consumers through storytelling, i.e. a story related to the represented brand. Building a short story in an advertisement makes it easier for recipients to remember it more effectively.