The main line in thinking about every campaign

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Using Chinese media Douyin or Tiktok because of the originality of this media that is the origin and Chinese people like to use it. Chinese KOLs and KOCs are used to promote to Chinese customers. and want to try the product Lay's Marketing with the Find Your Flavor campaign woos Chinese people with the flavors of the province, creating Brand Affinity. From all of the insights mentioned above, Lay's has taken the uniqueness of food in each province and introduced Lay's flavors that appeal to Chinese customers, such as: Lay's cucumber flavor Lay's lemon flavor Lay's Mala Hot Pot.

Flavor Lay's oyster flavor Lay's grilled eel flavor These flavors are Whatsapp Number List all flavors that are in the memory of Chinese people, making them able to draw feelings with the product in Chinese people when eaten. And it's still only sold in China. Who has tried it before? The author would like to try it as well. Lay's Marketing Source: mindshareworld.com/china/work/lays-find-your-flavor How to promote on Chinese social media that captured the hearts of Chinese people to love Lay's with the nationalism of the Chinese people Therefore, they like to use their own social media, which is Douyin or Chinese Tiktok, which can only be used by Chinese people.



In addition to being 100% accurate in advertising, it can also create a nationalist trend among Chinese people. too Use Chinese KOLs and KOCs to promote Lay's in a Chinese style. In addition, KOLs and KOCs are used to promote Lay's to build credibility and stimulate product purchases. Because this communication wants to buy the hearts and minds of Chinese people with as many emotions as possible about the product, Lay's therefore advertises every day through the KOL and KOC groups, using the selling point of feeling national pride.