Be visible on every search query

mrehsanul8

Sometimes someone asks us to always be seen in the first search positions. Of course we can do that. If the client communicates a service or product in season, it is understandable and we are happy to accommodate. But what happens when we know it's not worth it? Or if we don't get enough funds to fulfill his wishes? Let's take a look at it. image Czech PPC interface Being seen all the time ≠ good performance Surprising you say? We know from experience that it is not good to be seen in the first positions all the time if you want your advertising campaign to make money, or at least pay you back. We start from the simple assumption that not everyone wants to buy your product or service .

If your ad for running shoes C Level Executive List is shown to people who are looking for information about how running is beneficial, when the next running race is or how to start running, there will be a rapid decrease in the click-through rate, i.e. the ratio between the display of the ad and the click-through rate. Simply, not everyone wants to buy running shoes at that moment. This will lower your ad's quality score, as the ad interface will begin to see it as irrelevant, uninteresting to those who are seeing it. Subsequently, the position of advertising texts will deteriorate and the price per click will increase. It will become more and more expensive for you to maintain the ad texts until the ad stops being displayed altogether. All this can be avoided by more sophisticated targeting of advertising texts and finding ways to show yourself to the person who really wants to buy running shoes.



If you want to be seen and draw attention to your store, brand or product, I recommend banners in the context network . For reasonable money, you can build brand awareness much more effectively. No one shops all day We are only human and we have our habits. Most of us get up in the morning, go to work or school, have a lunch break, finish at noon or early evening and go home. Each of us spends less time outside on weeknights, and fewer of us browse the Internet on the weekend. Many of us shop in the morning, at lunch or in the evening. The display of advertisements can also be adapted to this. We will find out at which time and which day of the week your product or service is sold the most, and at that time you will be in the first positions in the search . At a time when it's not worth it, we'll save your credit again and you'll only appear for a few of the most important keywords.