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Less plastic waste? Brands create alliances for recyclable footwear, a pilot project to demonstrate its effectiveness. Fashion for Good, together with the brands Adidas, Inditex, Target and , has launched a pilot with the innovative footwear recycling complex. The above will be carried out with the purpose of testing and validating the process of recycled material in footwear, promoting the continuous change towards a more circular footwear industry . «This will be the first project in the footwear industry to allow us to understand the sustainable recycling technologies and infrastructure necessary to accelerate the transition towards a circular future, encouraging collaborations like this, where companies come together to share knowledge and validate innovation, we open the path to scalable solutions. -Katrin Ley, Managing Director of Fashion for Good. Disposable footwear or recyclable footwear Globally, 24 billion shoes are added to the market each year; and, of these, 90 percent are deposited in landfills or incinerated, according to research by , a notable company that works to eliminate waste from the footwear industry.
Footwear circularity is gradually gaining ground through the reuse of materials, reducing everything from marine plastics to carbon emissions. Hence the objective of creating new raw materials that, in turn, allow the generation of new pairs of shoes. However, to date, efforts have been insufficient to significantly reduce the industry's demand for raw materials, which is expected to triple by 2050. Processes for a cleaner world Lebanon Phone Number List The process of , a startup based in the Netherlands, breaks down any type of footwear into its pre- and post-consumer; Then, it breaks it down into its . These are ground into smaller granules that the company can then use to create batches of materials for a new use. Through this collaborative pilot, partners will divert pre- and post-consumer footwear to , who will transform them into several new batches of material. In turn, the company's network of supply chain partners, who will produce test products: soles, midsoles and flip-flops. Fashion for Good will closely evaluate the quality of the products, with the aim of showing the potential of Fast Feet Grinded. This will pave the way for finding scalable solutions.
The main obstacle revealed by this analysis is the consumer skepticism generated by greenwashing, also known as “ greenwashing ”. An increase in ecological anxiety (eco-anxiety) and frustration due to the lack of reliable and relevant information to guide climate action was also observed. The goal of the joint study is to better understand the barriers to action on climate change and how citizens can remove them to limit the impact of global warming. Are social media the enemy of climate action? Bloom, an artificial intelligence platform dedicated to social network analysis, analyzed the “global climate conversation”, and in particular the obstacles to climate action, using a reference matrix on the topic[1]. Over 8 months, more than 330 million people expressed their opinion on the topic strongly and passionately. If climate skepticism is now marginal (although it generates a disproportionate echo, especially in the United States), the debate on the best way to confront the problem is intense, in a year characterized by the worsening of climate alterations, with dramatic consequences for humanity (heat waves, droughts, fires, floods hurricanes etc.
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發表於 2024-2-14 17:28:15