Coppel Foundation develops MiPyMEs through the Coppel Emprende program

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Coppel Emprende is one of the initiatives of the Coppel Foundation focused on promoting comprehensive and sustainable growth for Mexican Micro and Small businesses. Training and education is focused on entrepreneurs overcoming the barriers they face and improving their results. To promote the growth of MSMEs, an online training platform was developed consisting of 80 practical, playful and meaningful lessons in On Demand video, a rewards program for progress and achievements to motivate participants, the implementation of networking to create networks support with other entrepreneurs and who can share experiences, as well as a simultaneous webinar with reinforcement of topics that allow entrepreneurship.

Rocío Abud, Director of the Coppel Foundation, Sustainability and ESG of Grupo Coppel, commented on this: “The main purpose of the initiative is to help small entrepreneurs and business owners acquire skills that allow them to have better personal development, which helps them to increase their sales, to use digital marketing tools to attract and expand Mexico Email List their customer base, to have better resource management and good management of their finances. It is a project that in the coming months we will be expanding nationwide to benefit thousands of microentrepreneurs throughout the country.” Coppel Emprende As part of the first stage of this program and the actions carried out by the Coppel Foundation, on that occasion granted the institution a donation of $500 thousand pesos, to contribute to the promotion of its intervention model by actively collaborating in the generation of opportunities for microentrepreneurs.



Of the total entrepreneurs that make up this network: 51% are women, their average age ranges between 21 and 40 years, and a large percentage of the businesses correspond to self-employment and 93% have between 1 and 10 employees. In the income category, 67% have weekly earnings of less than $1 thousand pesos and 32% have income of between $1 thousand and $3 thousand pesos in the same period of time. The main businesses to which the businessmen who are part of Coppel Emprende belong are stores (groceries, sweets and hardware stores) with 29%; food and beverages, highlighting economic kitchens, paleterías and cake shops make up 19%; services, aesthetics and cleaning make up 18% and the remaining 13% is made up of independent professionals, catalog salespeople, electricians, among others.