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In other words, images are a great place to introduce marketing messages, but without overloading or confusing keywords. Taking advantage of this technique, the descriptive text will be indexed on the desired keys, not on the message that could induce more confusion than advantages in terms of SEO. The combination of keyword-rich content and attractive messages will satisfy both sides of the strategic equation - SEO and brand.
We make a final parenthesis, because we have already referred to the possibility of confusion induced by the keywords used. Let's take the above example again. The key term we want to increase in searches is "Mamaia hotel". If we build our page text around this term, then support the Czechia Email List page by linking with an anchor on this term, we have chances to get good positions. But if we include in the text "Book now and save 20%"? Chances are high that the search engine will consider this to be our basic message. If we do not support this term, the ranking will be weak. In addition, even if the page will receive impressions on a search like this, the number of visitors will be small. Take a look at the image below, to see how "strange" the results would be for a search like this:
SEO - search resultsWonderful. A few railway companies, something in , something on our summer seaside... Would you like to reach the top with such a search? Maybe it wouldn't be a bad idea, but how do you know what people are actually searching for with that key? Maybe the railway companies are so high precisely because this is the real search intent.
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