Google algorithms like Hummingbird and Panda focus

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On high-quality content and the audience’s experience on a website. This means the quality of website content is another factor that determines the website’s ranking. What factors should Singaporean websites consider to align with Google’s search engine algorithm? When targeting a website for a Singaporean audience, there are some vital things to keep in mind to make sure you’re in sync with Google’s latest changes and to boost visibility in local searches.

Let’s look into some of these important factors to consider: Content quality and relevance Apply the “E.A.T.” principle, i.e., expertise, authoritativeness, and trustworthiness in your content. Make your content informative and real estate agent email list engaging along with the E.A.T. principle. Google focuses on the content that satisfies the user intent. Thus, it’s important to understand what the Singaporean user is searching for and create the content accordingly. Mobile-friendliness With the increase in mobile users in Singapore, ensuring your website is mobile-friendly has become vital. In Google’s mobile-first indexing, your website’s mobile version is considered the primary version. Thus, try to make your website mobile-friendly as it not only offers the user experience.



But also aligns with the Google mobile-first indexing system. Page load speed With the high internet speed in Singapore, users expect fast-loading websites. Besides, google recommended having the website’s loading time under two seconds. In order to achieve this, you can optimize the images, reduce the server response time, and remove unnecessary scripts. You can utilize PageSpeed Insights, which provides your website’s report that helps you make the required changes to optimize your page speed. page speed insight Website performance report on PageSpeed Insight SSL Certified Website Ensure your website is using SSL certificates. This helps to protect and rank your website. Besides, follow the web accessibility guidelines to make your site accessible to your users.