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Information gap theory. This theory is based on the need aperson has to find answers to the questions they ask themselves. The theory ofscarcity. This idea suggests that people place more value on things theybelieve to be rare and place less value on things that can be easily had.Social proof theory. This theory refers to the fact that humans trust productsmore when someone else validates their value. Loss Aversion Marketing. Thistheory emphasizes that most people prefer to avoid losses rather than acquirepossible gains. Let's now go into a little more detail about the principlesjust stated. Principle of reciprocity Simply put, the key idea of ​​theprinciple of reciprocity is that to sell, you must first give to the customer.

This is because psychologists believe that people are canada b2c email list morelikely to return a favor or increase their levels of cooperation if someone (orin this case a company) has done something for them before. By giving addedvalue to your followers or new customers, you are opening the doors to a newrelationship with them. How you can use the principle of reciprocity If youalready have an online presence, it is likely that you are already using theprinciple of reciprocity. Whether it's free content on your blog, inspiringimages on Instagram, or sending regular newsletters, these services providecustomer value in addition to your product or service. Information gap theoryMarketers often use information gap theory in content and social mediamarketing. You see it every day when you read titles written as if they werequestions.

Chances are you've seen headlines that start with phraseslike: “How to…” or “The Secret Way to…”. These titles are used to arouse ourcuriosity and lead us to satisfy it by clicking. Shortage People place greatervalue on things that are harder to obtain. Scarcity marketing is applied byleading consumers to fear missing out on an excellent opportunity. Here aresome examples where marketers use this leverage: Limited product offering. Haveyou ever gone looking for cheap flights, only to see that there are 3 ticketsleft? Seeing that there are few tickets left, you are likely to make a quickand instinctive decision that leads you to purchase, whereas if there were 300tickets left at the selling price you would have taken it more calmly andperhaps postponed your visit. Exclusive access. In many cases certain brandschoose to make their product offerings more exclusive.