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satisfaction. Decreases integration requirement andbugs. Improvement in quality, value, productivity, employee efficiency, andcustomer engagement. Align target to your goals In its simplest form, asuccessful mobile strategy is the meeting point of business goals, mobileopportunities, and user needs. Successful Goal Map How Do You Define A MobileStrategy For Your Business? It should, technically and logically, start fromthe understanding of the company’s strategy, market conditions, competitors,customer journey, threats and weaknesses, and where stakeholders want to seethe company in the future. Defining mobile strategy Starting at the highestlevel will make things easy and well integrated. To get started here is a shortchecklist that will help


you understand the business strategy. This checklistwill show you the current standing Japan WhatsApp Number List  of your company in terms of its strategy,and where it wants to be in next five years. Follow these steps to fullyunderstand your company’s objectives, current standing, competitors, and whyand how mobile strategy will fit in. Your business’s mission statement, itscompetitive advantages, objectives, and where you want to see it in next 5 – 10years. Define customer journey on the mobile. What the app will do? Willcustomers be allowed to buy from the app directly?  Create competitor profiles. Who are yourcompetitors? What do they do. What are their strengths and weaknesses in termsof mobile strategy and app?


Identify what they do differently, and what theyoffer on mobile. Define the strengths, weaknesses, threats, and opportunities(SWOT) of your business. It will show all the areas of success andopportunities. It takes time but it’s worth it. Livebackup.com, a company that offerssolution on how to backup iPhone data to Computer, uses a mobile app strategyto trounce its competition. In the same vein, Asda successfully launched amobile app with a powerful mobile app strategy which aligned with the company’slong-term objective of having stores without walls. ASDA The successful mobileapp strategy showed results beyond expectation. More than two million appdownloads. More than 90% of the mobile sales are attributed to the mobile app.The app

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