However, if you plan on doing sales

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Once you have a subject decided, youll want to build a compelling slide deck or have a short list of superstar thought leaders to interview. Slides with helpful, fresh data or insights for people your audience looks up to can help pique interest. Create your landing page. As soon as you have a date set for your webinar, its time to start promotion. The first thing youll need to do is build a landing page. This will be the digital portal where you promote your webinar and the hub for people to sign up. webinar marketing strategy, landing page Image Source Lets take a look at the landing page above.




Note how it includes the following A catchy headline. Youll want your headline front Lebanon Mobile Number List and center on your page, incorporating searchworthy keywords where possible. Remember, your headline is only as good as your content, so pick a solid concept upfront. A description of the webinar. Your landing page will need a brief description of what your participants will learn. This is also the spot to mention any guests joining your presenter. This is another area to get that extra SEO juice. A lead generation form. At a minimum, youll need your participants names and email to send them updates. outreach afterward, the persons company name and title may also be helpful. Interesting imagery.





All text pages lack visual variation. Be sure to include art thats consistent with your branding. According to GoToWebinar,  of registrants sign up for a webinar the week its scheduled. However,  sign up before that window. Make sure you give yourself at least one month to promote your landing page. webinar marketing strategy, webinar data Image Source Leverage email newsletters and social media. Once you have a landing page put together, its time for promotion. Simply putting a form on your website wont be enough to generate an audience. According to GoToWebinar, email is the top channel for promoting these online gatherings. Of its , survey respondents,  cited email as their top promotional channel.