There’s no way we’re going to have a bigger

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Budget than these incumbent giants anytime soon, but we’re going to compete on having the most innovative product that delights homebuyers. One of the things we launched was negotiation insights, which is a richer set of insights to help folks win a home. All of those are drawn from our personal experiences, and then we did a huge amount of product research. Those insights — knowing who the seller is, what their profession is, what the size of their mortgage was, what the equity situation was — helped shape a view for me.  I want every consumer — every homebuyer — to have all the tools an investor has at their fingertips to make these more informed decisions, because it’s hard to win. This is reasonably demanding technology with a reasonably big team working on it, and they’ve been working day and night on this for some time.

But it’s been out there in the hands of those who know, and not in the hands of those who don’t, and that’s the whole point. The big and small investors have had this data for years, and no one has provided it in a manner that an Brazil Mobile Number List   individual homebuyer can use, and that’s who we advocate for. It’s really easy for anyone who has a privacy or safety concern [to opt out]. There’s an email form right under the data. Email us, and no questions asked, we’ll take the name down. The site currently includes listings from 21 states. Are there plans to expand? Certainly. We focused on the footprint that we’re familiar with for this launch, but we intend to be in every state and every market by the end of the year.



About 50% of the listings in America are on the portal that launched today, and we’re adding states and MLSs like crazy all over the country. Who are the leads going to, and how can agents sign up to work with you? We’ve been testing this quietly with some wonderful and well-known teams like Jamie McMartin in Houston, Texas, and Laurie Reader in Boca Raton, Fla., who are two examples of some of our fantastic partners. It’s still early yet but it’s building. Agents can go ahead and email us on the website if they want to get in touch with us. Ultimately, we’ll build out a network of partner agents once we get the traffic.