Everyone It doesnt matter what age and stage

jilhok0009@gmai

We immediately know the missteps of bad branding when we see it, dont we? Ive seen firsthand and can attest to brandings power, personally and professionally, for both good and bad. Working as a Brand Scientist, Ive had the opportunity to work with over  major brands in  categories, putting  SKUS into the marketplace, and collaborating with small startups from K to B bluechip companies. Its one of the things Im most passionate about, love discussing, and love sharing knowledge on. While most marketers will tell you that branding is important, only a few know why. For the customer, branding is a tool that helps them navigate choices in the category, create perceptions, and influence behavior.


As a company, theres nothing more important than influencing behavior to drive sales, and Europe Cell Phone Number List branding does exactly that. Branding ultimately makes it easier to sell, easier to buy, and easier to build brand equity in your category. Yet, who is branding for, and when do you do it? Branding is for  your business is either. Whether youre a— a founder with an idea, trying to get a proofofconcept and raise capital a nascent and budding brand launching into the marketplace a pubescent growing brand launching new products and trying to get category growth a middleaged, established brand constantly working to scale and become an authority or a declining legacy brand trying to stay relevant, redefine its mission, and stay in the game and need to pivot quickly,





Theres nothing more critical to the success of your business than strong branding that connects with your consumer, helps deliver the productservice experience, and creates a relationship. Wow. This topic somehow does everything, doesnt it? The Dark Side of Branding But guess what—theres a dark side to branding too. Maybe youre familiar. While the topics of branding and everything it contains feels shiny, beautiful, and lucrative, theres nothing quite as subjective, nebulous, and frustrating as branding. To quote the kids at the end of each episode of Reading Rainbow,  –Dont take my word for it. bah dum bum  Here are a few people we could ask more about this.