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What is marketing mix? This is a fundamental list of elements on which our marketing activities should be based. It contains points without which effective marketing simply does not exist. These compositions allow organizations to properly plan and implement the process of introducing their products or services to the market and then promoting them. There are different concepts of the marketing mix.
The most famous are P, P and C, which we will discuss today. They are used America Cell Phone Number List depending on the specific nature of the company's activities and its marketing goals. Why is the marketing mix important? It is safe to say that the marketing mix allows you to effectively develop and manage the entire marketing strategy. It allows us, among other things, to: taking into account all the elements necessary to conduct effective marketing, adapting the offer to customer needs and market conditions, as well as appropriate promotion of what we sell.
These are the foundations on which you build a strong position in the market environment and increase the quality and competitiveness of your brand. The greatest advantages of the marketing mix are its versatility. It allows you to take into account all key aspects of the marketing strategy, such as product, price, place and promotion (P), as well as additional elements in the extensive P concept, such as people, processes and so-called "material evidence..." - which you will learn about in a moment. more. Thanks to this, a comprehensive approach to marketing management is possible.
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