Beyond optimizing your account you might

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Story highlights Add a CTA to encourage action If you want visitors to take a specific action the first time they visit your page tell them in your Instagram bio ‘Click the link in bio to do x’ ‘send us a message’ ‘use the hashtag #xyz’ – these are some of your options Use a relevant profile picture Whether it’s your logo a recognizable face or a campaign image you must fill in the profile


picture space with something that fits your brand Change up your bio from time to time You and your business will evolve – and your social media bios should evolve in tandem Instagram bios don’t need to Email Data be static – you can edit them to your heart’s content so take advantage of the freedom to highlight any new projects or releases or start a new campaign also be focused on growth whether of your followers or overall metrics Take the chance to start scheduling your






Instagram posts through Buffer and build the organic momentum that will take your Instagram page from “meh” to “must-follow” RELATED ARTICLES How To Create Content Pillars For Social Media Using My Content Pillar Ideation Template How To Create Content Pillars For Social Media Using My Content Pillar Ideation Template Oct min read How to Become a LinkedIn Top Voice or Community Top Voice How to Become a LinkedIn Top Voice or Community Top Voice Oct min read How I Designed a LinkedIn