How to Sustainably Execute Your Flywheel Strategy

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When conceived and executed correctly, this customer-friendly flywheel creates both sustainability and change. At this time, on the one hand, it is necessary to continuously improve and improve individual components in order to keep the flywheel running for a long enough period to obtain the maximum effect of the combination, and on the other hand, to keep the flywheel running. How has Ascent Korea's marketing flywheel, which started with the 3F strategy of 2021, been advanced? Ascent Korea’s flywheel strategy Our initial 3F strategy is Friend – Facilitate – Fandomize . Please refer to the detailed explanation regarding this in the strategy blog and Limacon 2023 to increase brand awareness through intent marketing . As mentioned above, the flywheel is the definition of how our company's actions and efforts create a state of mind for our customers.  

As the Listening Mind service was launched and the intent marketing movement Canada Phone Number Data became more sophisticated, we also needed to advance our 3F strategy and improve the flywheel to find a better way to grow together with our customers. Advancement of 3F strategy As an initial strategy to best achieve the intent marketing we advocate, the 3F (Friend – Facilite – Fandomize) flywheel actually led to amazing results, including organic traffic, new customers, conversion rates from existing customers, and high loyalty. Ascent Korea’s initial 3F flywheel (2021-2022) And based on actual customer experiences and customer journeys, we were able to expand the 3Fs as follows: Ascent Korea’s Advanced 3F Strategy (2024) Ascent Korea Flywheel Each of these advanced stages of Discover – Connect – Grow has been organized into six detailed stages that customers recognize. Based on this, our newly defined flywheel is as follows. Listening Mind’s 6-step flywheel (2024) Inform(get informed) / Information : Customers gain valuable knowledge and answers to their questions through various organic contents both online and offline. Recognize / Awareness : The number of potential customers who have their questions answered and have a new perspective on intent marketing increases.



Temperature is raised with relevant customer experience through customized content that can participate by segment based on potential customer industry/job. Trust / Trust : As trust and loyalty to the Listening Mind brand and service increase, the number of customer companies and activists increases. Belong / Sense of belonging : Based on success stories through Listening Mind, the number of participating contents increases and people feel a sense of belonging by working as part of the Lima community. Evolve / Evolution : As the community becomes active, it evolves into a platform, creating new opportunities and values ​​using the listening mind. What's important to remember when defining a flywheel is that each component should be an inevitable consequence of the previous step, not just the next action step on the list . In fact, the small successes we had previously experienced with the 3F flywheel were naturally connected, and surprisingly, we were able to upgrade the flywheel in a short period of time.