Black Friday and Cyber ​​Monday: SEO best practices

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Black Friday is approaching, and with it Cyber ​​Monday: in recent years these two days have become increasingly famous among consumers and fundamental for traders, offline and online. Web marketing has evolved and specific strategies have been created by online stores to ride the wave and take full advantage of this period in which consumers are more inclined to make purchases, be they necessary or simple whims. Let's see together the precautions and advice, SEO and otherwise, to boost the sales of your e-commerce in view of Black Friday and Cyber ​​Monday. Black Friday is the Friday following Thanksgiving in the United States. Precisely for this reason it always falls in November and has long been considered the day on which Christmas shopping officially begins.There is no strong certainty when it comes to the origin of Black Friday .


Some attribute this name to the fact that the Philadelphia police Special Data were accustomed to defining this day characterized by paralyzing road traffic in this way. Another explanation, however, is that in the past, accountants used red ink to note losses and black ink to note profits ( of course, all this before the advent of digitalization ).Today "Black Friday" is much more than the day Christmas shopping begins. It is an opportunity for all retailers to discount each product category, creating unique offers and increasing their earnings. It is also the day that customers wait for all year to buy the product they want at the best price.In short, a victory for both.Origins of Cyber ​​MondayCyber ​​Monday is celebrated just two days after Black Friday . An event created by traders in 2005 to stimulate online shopping. Cyber ​​Monday has also continued to grow over the last 14 years and is now internationally recognized, although the numbers are better for Black Friday.We're sure that when you think about Black Friday you can't help but paint images in your mind of screaming crowds waiting for the store to open and fighting to get the latest piece of electronics at 50% off.This is what used to happen, but in recent years there has been a slow but persevering shift to online shopping .




In fact, today there are many people who prefer the comfort of their home to the experience of the store. This doesn't mean that offline stores are on the verge of bankruptcy. In fact, many people prefer to buy both online and offline , or use the buy and collect in store option.What does all this mean for your business?First, that we should expect an ever-increasing number of people shopping online.Second, that your competitors could offer discounts even before Black Friday . If you know how to use all the information we will provide you to invite your users to purchase your unique and personalized promotions online, pushing the right levers, you will have won over your competitors and your customers .