Arouse interest with the subject

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Because a successful subject line doesn’t just depend on good wording. Other influencing factors, such as the time of sending or the target group, also have a major influence on the opening rate. For example, if you're running a promotion for red sneakers but the recipient just bought a pair a few days ago, the best subject line won't help. It can also happen that you reach the wrong target group.

An example of this is if you are promoting baby clothes, but your Chinese Singapore Phone Number List potential customer only registered with you because they needed a gift. Unfortunately, no matter how good the subject line is, it will be of no use to you here either. Nevertheless, the subject is essential for a successful newsletter. With a regular newsletter distribution list, you will probably never achieve an open rate of 100 percent.



This means you are wasting potential because one or two recipients who would have been interested in your cover topic will not even open your mailing. Be specific. A subject line like “ Today only: 20% off all jeans