Budweiser will not be at the Super Bowl for a very responsible reason

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Budweiser 's Clydesdale horses have become synonymous with the Super Bowl. However, this year Budweiser will not be in the Super Bowl. For the first time in 37 years, the brewing company will not advertise during the event.

Jordan Valinsky, editor of CNN Business, mentioned that Budweiser will instead allocate the money that would have been spent on advertising space (about $5.6 million for the February 7 event) to support " Covid virus vaccine awareness." -19 » with donations and future advertising campaigns, the company said Monday.

Rethinking MKT's approach
The pandemic forced Budweiser to rethink its marketing approach, said vice president of marketing Monica Rustgi, as the alcohol industry reeled from the sudden closure of bars, restaurants and large events. The brand wanted to "be proactive" in promoting vaccine awareness, as things will eventually return to normal, she said in an interview.

A portion of Budweiser's advertising airtime planned for this year will go to the Ad Council and Covid Collaborative's Vaccine Education Initiative.

Last year, both organizations forged a partnership to educate the public about the safety and effectiveness of the vaccine. Budweiser will donate $1 million from its advertising spend on television, radio and other media to the organizations for future ads.

Ahead of the game Ecuador Mobile Number List Budweiser is also launching a new online ad this week narrated by "Parks and Recreation" actress Rashida Jones, highlighting people facing the virus and a group of healthcare workers who are among the first people in the US to receive the Covid-19 vaccine. Beer is also being given away on a dedicated website.

Confusion about the vaccine is widespread, according to a new Kaiser Family Foundation survey :

60% of Americans say they don't know when or where to get it. Half of those surveyed said they were “frustrated” and almost a quarter felt “angry” about the vaccine rollout, and 60% rated their state government's performance on vaccines as fair or poor.

Other Anheuser-Busch brands, such as Bud Light and Michelob Ultra, will air four-minute ads during the Super Bowl. But the absence of Budweiser, even in the pre- and post-game show, is something Rustgi hopes people notice.

Some may wonder why we don't appear at the Super Bowl, but we will perform in a different way.

Budweiser
The fact that Budweiser is not in the Super Bowl tells us about a Superdepression?
Budweiser isn't the only big company skipping this year's game. Coca-Cola and Pepsi have announced in recent weeks that they will not buy ads during the Super Bowl LV broadcast.

The sports spectacle has been "struggling to attract the degree of advertising demand it normally attracts" due to the economic effects of the pandemic on companies' results, research firm eMarketer said.
               


For example, Coca-Cola recently cut 2,000 jobs to deal with a decline in revenue from lost restaurant sales. Pepsi said it preferred to focus its marketing efforts on the Super Bowl halftime show it sponsors.

Budweiser will not be at the Super Bowl for a very responsible reason
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EMarketer also reported that companies are "carefully considering the financial costs associated" with an expensive Super Bowl ad, as some are concerned the game will have fewer viewers compared to previous years because the pandemic is preventing people from celebrating. parties to see it.

CBS (VIAC) has spent a significant amount of its advertising budget for this year's game, according to knowledgeable sources. That signals some difficulties for the station. In 2019, Fox reportedly spent its entire advertising budget on Thanksgiving, more than two months before the game.