US mobile ad spending has increased 400% since 2009

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15% of time on mobile internet is spent on social networking websites. 16% of US consumers spend at least 3 hours per day online through a mobile device. Mobile email consumption peaks on Saturdays, and is at its lowest levels on Mondays. 10% of video streaming is conducted through a mobile device. 75% of video content streamed through a mobile device is 60 minutes long or shorter. Mobile Marketing Statistics on Strategy 17% of mobile marketing campaigns involve video content.

76% of companies are currently using a basic mobile marketing Country Email List strategy, or none at all. 7% of brands have a custom app for mobile marketing. 27% of brands have a mobile-optimized website. 61% of the best marketers use mobile messaging to connect with prospects and clients. 4 out of every 5 minutes spent using mobile media is on an app. 41% of B2B buyers access content marketing through a smartphone. 46% of consumers are less likely to comparison shop when using a company’s branded app.

36% of mobile marketing emails are opened. 27% of consumers believe marketing emails are difficult to read because of incorrect formatting. Mentioning a location in mobile marketing can increase click-through rates 200%. 1 in 5 mobile consumers use their smartphone to scan barcodes.and shows no signs of slowing in growth. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research.