From this perspective, reading may be a form closer

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Before analyzing this function, the author would like to talk about the relationship between podcasts and comments. Many podcast-related product analyzes will compare podcasts with short videos, but the author believes that this is not an appropriate analogy. Compared with the large volume, low threshold, and pan-entertainment of short videos, podcast content is more knowledge-based and It is cultural, and its audience is relatively small, concentrated in intellectuals.


From this perspective, reading may be a form closer to podcasting. WeChat Reading is a product that successfully FR Numbers combines reading and social interaction. How to play a social role without damaging the reading experience, using reading to promote socialization, and using social interaction to feed back reading is the focus of product design. The note-taking function of WeChat Reading It achieves a balance between the two.





Therefore, comments cannot be regarded simply as the embedding of social elements, but as a gear in which content and social engagement occur. In the author's opinion, the podcast comment area is similar to the idea function of WeChat reading. On the one hand, the social power of comments can have a positive promotion effect on anchors and promote mutual discussions and communication between users; on the other hand, comments are also an extension of podcast content,