This scenario ended up being the

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What do I mean by these statistics? That the smartphone is being used more than ever. But the usage trend has moved away a little from organic mobile search, to make room for the app business where the strict policies of the algorithms encourage the creation of content and exclusive disclosure within the app. As is the case of social networks, with their strategies to prevent brands from driving users out of their platforms. Mobile usage heads in another direction Concern about mobile growth remains as strong as it has been since Google’s announcement in 2016.


What the Semrush study indicates is that the usage experience is Liberia Email List shifting to other alternatives, resulting in an invitation to Marketing teams to think about content and communication in a different way than was originally projected. Similarly, Semrush shows us that the battle for mobile traffic is not lost. For most countries, organic search traffic ranks second or third in importance. Therefore, it is essential to continue investing in the strategy; At the same time we need to develop communications that strengthen other traffic acquisition channels such as Direct and Referral.



As an SEO specialist, these statistics are not the ones that make me the happiest, since my goals depend on this third organic channel. At the same time, the study helped me think about the difficulties we are experiencing in SEO, facing so many powerful new channels of traffic acquisition. main motivator to continue studying in depth about algorithms, linguistic entities and the local behavior of people and the market. With the Semrush graph, it is also clear to us the importance of working more on brand recognition (direct traffic) and on strategic alliances with targeted business proposals (referral traffic).