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The advertising strategy seeks to convey the brand message , values, information about products or services, launch promotions and discounts, make people feel and experience emotions; always in coherence with the business model and the company's strategic plan. The advertising strategy is therefore a paid, segmented, biased and calculated communication , where the brand chooses where, how, with whom, when and what it is going to communicate. To analize the situation You cannot design an advertising strategy without having data, market data, environmental data , sector data , competitor data , company data , target audience data , product and service data, promotion data.
and business strategies… Plan , as it is the only document where this type of analysis and conclu Saint Vincent and the Grenadines Email List sions that will help us in decision-making have a place. We cannot and should not improvise!!! But, what type of data will be helpful to us? For example, data from advertising and communication actions of our competition, the detailed profile of our clients, consumption and purchasing habits, media studies (EGM, Sofres, Nielsen…), planned marketing actions, social media strategy, information on products and services (new models, price changes, new ranges, different equipment…)….
Who hasn't experienced a rapid drop in sales and the solution has been to design and launch an advertising campaign... By planning we can avoid these types of situations, be efficient and effective. External, internal communication and advertising Once we have all the data analyzed and the conclusions analyzed, it is when we must work the lines of communication all hand in hand, coherent with each other, complementing and strengthening each other. Every brand input that generates impact must be planned and measured!!! We must therefore work under the same prism on the brand's external communication, internal communication and advertising together.
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發表於 2024-5-19 11:44:38