I'm sure you never miss our advice posts, especially when it comes to our Family Secret section ! An unmissable event to learn about the strategies and best practices of those who use SPREAD on a daily basis to develop their online sales site . Today, Juliette Marquès, Head of eCommerce onSite at Café Royal, shares her secrets for converting visitors into contacts ... then into customers . She and her teams have understood one shopify website design important thing: to develop your e-commerce business, it's no longer just about developing your traffic, you need to implement a real strategy to encourage the conversion of your audience. Discover in text and images all the tricks of this brilliant strategy.
Café Royal turns visitors into contacts If the coffee brand benefits from good traffic on its site, it nevertheless wants to be able to exploit it to the maximum. And to do this, it must be able to deanonymize its visitors, obtain their consent and why not even start collecting data on their interests.
Permanent operations to attract visitors It is thanks to different mechanisms used throughout the year that Café Royal manages to acquire new profiles in its database. Whether it is contests , instant wins or widgets , each operation is an effective way for it to collect information from participants . And this is how it manages to transform its visitors into contacts . An excellent idea to qualify the visitors of its e-commerce site and to be able to subsequently send them communications.
ecommerce popup conversion strategy Collecting consents (GDPR): a crucial step In order to communicate with the profiles present in its database, Café Royal collects the consents of the participants during the various operations. It thus ensures that it respects the interests of its audience and broadcasts messages that are consistent with them. This is a good way for the brand to create real proximity with its customers and to place them at the heart of its system. An important principle for it, which is felt in each stage of its digital strategy.
ecommerce conversion strategy consent Transform your contacts… into customers! Once its visitors have become real contacts and concrete leads, Café Royal sets about converting them. And the brand has thought of everything to manage and activate its database .
A complete conversion strategy To boost conversions on her site as much as possible, Juliette has implemented short-term conversion mechanisms such as rewarded newsletters or widgets (panels, footers, popups, etc.) offering commercial offers (free shipping, for example). A good way to quickly increase her conversion rate . But she doesn't stop there. She also wants to convert her audience more sustainably. It is through a well-crafted content strategy that she sets up targeted email and newsletter campaigns . Thanks to the different information collected when the visitor enters the database, she sorts the contacts into different segments and can therefore address the right content to the right person. At SPREAD, we fully support this system which is in line with a real customer knowledge strategy .
ecommerce conversion strategy widget And what about loyalty in all this? As I was telling you, through all these devices, Café Royal has created a great relationship with its audience. By offering direct benefits, targeted content, permanent animations on its pages... the brand feeds the interest of its visitors and encourages the continuous conversion of its customers. A very good basis for deploying its loyalty strategy .
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發表於 2024-10-31 13:55:22
