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The idea of CRM as a kind of phone book is already quite outdated; now it is something that opens up significantly greater prospects for growth and increased efficiency for businesses and individual employees than five or ten years ago.
We implemented our first CRM in the company 12 years ago, long before it became part of the mass IT culture. Over the past years, we have scaled and continue to expand the functionality of this solution. As a result, everything now works effectively for us in synergy with the corporate portal.
The need for the system was formed in a content writing service completely typical way: a particular manager had the entire history of communication with clients stored only in his head, and after his dismissal the company lost strategically important information, including the method of communication with the client. There were cases when newcomers answered a call from a regular customer: "Who is this?" Which is no good, because with the loss of loyalty, so does the profit.
the initial implementation of a boxed CRM in a company does not give any super results
in addition to the fact that it covers the business's need for unconditional preservation of the client base, communication history, contacts and applications. In order for everything to work at full capacity, constant updating, employee training and immersion in functionality are necessary.
WHY UPGRADE AN ALREADY IMPLEMENTED CRM BY 2024 ?
Observing the rapid development of business digitalization systems, many of those who were on top ten years ago and were among the first to implement CRM may today have a reasonable question: “Why should I touch something that already works somehow?” Considering the fact that implementation is not always a cheap matter and requires adaptation of employees, this question becomes a serious factor holding back the digital development of companies.
There may be several answers to this question: lost benefits, uncertainty about the actual effectiveness of the implemented system, and insufficient automation of new business processes.
For example, according to a CMO survey by Deloitte , there is a steady trend towards increased investment in marketing worldwide: in the b2c sector, advertising costs already account for 13.6% of the organization’s total budget (in b2b – 10%).
At the same time, despite the colossal growth of investments, the efficiency of return, as they like to write in reports to investors, does not meet expectations. One of the main reasons for this is the lack of marketing data, which does not appear at all because of marketers who are too lazy to collect reports. Keeping track of all the indicators, given their constant growth, is a non-trivial task. Due to the reluctance to introduce end-to-end analytics tools into integrated CRM, which would automate the data collection process, companies annually spend about 600 billion dollars in vain , although they could effectively distribute resources and make a profit.
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發表於 2024-11-7 18:12:18