How can I use marketing?

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Being listed in the yellow pages, placing an occasional ad in the newspaper or on the radio, or giving away pens with your company logo is no longer enough.

Your company has a turnover of a few million euros, but you have realised that you are wasting resources, that you could be reaching new markets, new audiences and new turnover figures . Your company's communication has never been a priority and the time has come to professionalise it.

Any marketing action must include an asia mobile number list analysis, the creation of a communication strategy and its implementation:

1. Analysis

If you have stayed away from this discipline until now, you should know the importance of having a good database .  You will have heard about information as “the new oil”, and it is not for nothing.

Collecting as much data as possible from each of your customers, such as their purchase volume, frequency, product preferences or interactions with your business, will allow us to understand your customer's needs and make them feel closer to and more committed to your company, as well as predict their future reactions to the implementation of new commercial actions.

2. Communication strategy

Once the database has been created, the next step is to create a communication plan . This will reflect your company's communication strategy, its values ​​and the image it wants to project. In addition, thanks to the information obtained from the database, you will determine which are the most appropriate means of contacting the target audience : website, Facebook, Instagram, Twitter, email, etc.

Step by step, the communication plan will define where, when, how and what the company should communicate based on its audience.