|
|
There are many ways to get your link out and get more mentions and shares. Content strategy does not stop at the environment you build yourself, but it also needs to spread strongly outside. Quora is an incredibly effective link building tool. This is a very popular question and answer site. You just need to come here, look for questions that you can answer. The better the answer, the higher your rank (voted answer from users). This will make your link appear with the question and answer. Pay attention to the context factor to optimize this practice.
Forums and blog comments are also good ways to build links in your content strategy. Comment on these pages by adding helpful insights or analysis, or create an argument with someone in a constructive way. Make sure you bring something of value to the conversation, or you'll be seen by your customers as spammers.
Content strategy for branding or using paid advertising?
Content strategies that truly brand or use paid advertising are not meant to be Job Function Email List mutually exclusive. Sometimes you will need to pay to get high rankings on Google or advertise on Facebook. Sometimes, you can't rank high for a keyword that is vital to your brand and you have to pay for it. However, just because you have to pay sometimes doesn't mean you need to spend money on advertising all the time. The Internet is still considered “free” today. You can collect visits completely organically, and it is these visits that are permanent.
Advertising, no matter how effective, is unlikely to build trust in users, and neither can awareness. No one thanked you for an ad. We still need a person-to-person connection. That is the promise of the Internet: bringing together people who are otherwise incapable of interacting before exchanging meaningful information. Let's build a good content strategy, along with building brand reputation regularly, continuously and increase quality visits. Success based on trust will take you further in the marketplace.
|
|
發表於 2023-3-4 14:09:58