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Over half a billion people use social media channels more than in 2020 (an increase of 13.13% in 2021). In order to remain visible to their potential customers, brands need to communicate locally and in detail. Target content to specific audiences based on what is most relevant and valuable to them . Consumer trends have been generated by the isolation caused by the spreading plague. Due to the fact that social media users are stuck at home, the virtual world has become even more important to them - it is a source of obtaining the necessary information, entertainment and communication with loved ones. This situation has resulted in a large increase in the amount of content being created to fill the growing demand and demand.
Consumers want materials shaped and created for them. Not just ordinary Facebook posts. They need a form of sending information that will fully satisfy and make them happy. As a result, we have noticed a huge increase in interest in podcasts and webcasts , which are constantly India WhatsApp Number List growing in strength and their content is gaining more and more reach. Recently, live chat platforms such as Clubhouse are also gaining popularity. It is a social application based on audio chat: listener questions, conference calls and meetings with friends all in one place. Users can eavesdrop on conversations, interviews and discussions between interesting people on a variety of topics - a form of exclusive podcast with additional options.
There are many reasons why people love this app: the presence of celebrities and special guests , the good sharing of breaking news and the opportunity to chat with people with similar situations, experiences and experiences. Interaction and understanding. Such applications will be more and more popular in the near future - Twitter Spaces has already been created. Facebook is also constructing an audio chat platform that will be similar to Clubhouse. According to marketers, the American social network aims to expand and open up to new forms of communication.
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