The concept of Do Know

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Questions especially if they use, for example, Siri), which is why they are increasingly typing whole questions into the search engine, not just phrases. Conversational search was made possible with the Hummingbird update. The very fact of using this type of query is important not only because of long-tail positioning and people using voice search (which accounts for % of searches) - typing conversational queries shows how often people lack the knowlge to ask the right question. Adherence to this style of searching for answers is also associat with linguistic norms and anthropomorphism.

What is anthropomorphism? It is the tendency to attribute human Mexico WhatsApp Number List characteristics to objects or animals. Anthropomorphization is stronger the more the object animal has humanoid features, therefore behavioral intentions are stronger when the virtual assistant has a human voice, not a synthetic one. The user will ask Siri an extensive question, but will likely shorten their speech if they are talking to an assistant who uses a voice from the text-to-speech. The user is happier if the information he is looking for is describ in "his language", i.e. the language he uses in everyday life.



For this reason, industry vocabulary can meet the nes of a specializ group of people, but it will not be a good solution if we use it when creating content for a wider target group. It is worth using phrases and phrases that we use in everyday life, because users ask questions in a similar tone. Equally important, users are more likely to share content they can identify with and find interesting, which naturally complements each other because they are self-center by nature and their searches are also the most common. The search intention is usually driven by the ne to know (how, when, how to do something). Often it is also a desire to experience (in entertainment-relat inquiries.