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This time we will bet on an even more extensive form. More information coming soon! Dissatisfaction with the services of an agency can be due to many things. A very common reason is the lack of proper understanding of the business and its market position by the agency already at the stage of the inquiry. In such a situation, a material is created that does not respond well enough to the problems and challenges of the store and becomes a "bone of contention" between specialists and the client in the later months of cooperation. To prevent such a situation, it is very important to provide a lot of detailed data that will affect the high personalization and quality of the offer.
In the following post, I will try to explain which information is particularly important at the stage of creating a baseline analysis, strategy and valuation. 1. Budget This is the key point of each brief – the scale of activities and the selection of potential marketing channels depend on the size of the budget. Remember that the agency fee is only the first part of it. The china phone number list second part of the budget is allocated to the purchase of media (in the case of paid campaigns) or e. link building (for SEO ). financial capabilities is justified only in the case of a precisely defined goal, which will be discussed in the next section.
In such a situation, it is the agency that can and should propose a monthly subscription sufficient to achieve the intended effects. If you have a problem with determining the budget for your store and would like to start promoting it in the search engine, I refer you to my article, where I present several methods for its determination. 2. Cel Accurate specification of goals is the second most important factor when creating an offer. They should be: specific and measurable, described by the results to be achieved, realistic, hierarchically arranged, anchored in time when they are to be achieved 1 . The goals defined in this way are to build the foundations not only for a well-adjusted offer, but also for possible cooperation in the future.
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