These can take different forms

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In stores, brands can for example place shopping carts in front of the main entrance, contrasting the different prices for equivalent products. These actions can also take place outside stores, such as advertising highlighting the unbeatable prices of distributor brands and especially the first prices, or the promise of their blocking, or even comparative advertising with national brands, etc. [ Nearly 80,000 readers trust The Conversation newsletter to better understand the world's major issues . Subscribe today ] All of these actions have significant impacts on consumers' perceptions of retailers and allow them to rank them according to their perceived investments in defending their purchasing power.

Certain actions, more centered on private labels and PPx, can also make it possible to recruit and retain consumers , initially, for these brands and, secondly, for the retailer offering them. A more responsible consumer? What if the inflation that is hitting consumers was also an opportunity to adopt more responsible purchasing and consumption behaviors? Indeed, some consumers (re)discover specific offers to which they did not necessarily pay attention before. These offers can lead them to reflect on the impacts of their consumption, but more generally on our production and  canada phone number list consumption systems, which they can then question. In terms of food, some consumers are (re)discovering the anti-waste or zero-waste areas of stores or their proposals for anti-waste or zero-waste baskets (with products whose expiry dates are close or products sub-optimal (slightly damaged, close to being downgraded, non-standardized, etc.



They (re) discover products in bulk , implanted or corner or in their original shelves, which allow them to take only the quantities that one really needs, and especially not more. These specific offers certainly make it possible to save money initially, but they also make it possible to limit food waste or related to our use of resources (plastic, cardboard, etc.). Finally, they can lead, if necessary, to reflections on our production systems, which are sometimes too intensive, or our distribution systems, which are sometimes too selective. At the non-food level, some consumers are also turning to other ways of consuming, preferring renting to buying, and thus favoring the functionality of products rather than their possession.