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It is a question that is always in mind when publishing content, using the best marketing strategy. Despite the fact that the Instagram platform is permanently active, as demonstrated by the average engagement, there are strategic hours during the day to post on Instagram . In which the effectiveness is greater. The best times and the best day of the week to publish globally The right time to publish content is when you get the most engagement . What happens, according to statistics, between globally. The rate of interaction with followers is higher, as well as responses from the Instagram community.
Regarding the distribution of engagement during the seven days of the week, it is presented in a very similar way. However, there is more interaction between and betweenwith a maximum peak of 8% engagement on usa phone number list Wednesdays and Mondays. There is only less engagement between on Monday and Wednesday. Meanwhile, Sunday is when the interactions are presented at a lower level. However, the main thing is that you consider whether your company is aligned with the lifestyle, the type of entertainment or the habits of the community. So you can decide if what you offer is more attractive on weekends or after working hours. This will help you define the best hours to make your publications.
If your business is B2B or SaaS, or a production company, surely your followers will have a higher level of interaction during working hours and on weekdays. So the best thing to do to define the best time to publish is to do a marketing study. The results of the study will help you understand the trends in community interaction. And in this way you can strengthen your marketing strategy on Instagram. The use of Instagram in Latin America In Latin America there is a tendency to publish more images than videos. The Instagram community in Latin America tends to save posts and then share the content. This suggests that the amount of valuable content is high and that the habit among the community is persistent.
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