The importance of the telephone

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To which Pacheco reinforced that the market is increasingly understanding that the telephone contact is the most agile for several segments, making the telephone come to be understood by the market as fundamental in marketing and sales strategies. It is important to emphasize that the omnichannel communication trend strengthens this need for quick and efficient contact. Thus, the application of click-to-call on websites and channels such as Google My Business, in addition to the use of telephone extensions in advertisements, is essential for marketing teams to accurately measure the return of each campaign. Understand the voice market The chat brought important.

Data about and the lead conversion journey. One of the important data highlighted is the conversion rate of telephone leads which, according to Google, is up to 15x higher than that of form leads. Pacheco also reinforced that, according to data from Gartner, in 2020, 30% of searches will be carried out on devices mobile number list without a screen, and 50% of searches will be carried out by voice, even on devices with a screen. This trend is even reinforced by the themes of lectures presented at the largest and most recent.



Digital marketing and sales events, such as RD Summit 2019 and Web Summit 2019, which took place in Lisbon. Realizing that big names are arguing about the importance of voice is a valuable indicator that the market is turning to this trend. “You have to understand that calls are data” The main point brought by the specialists was the need to understand that the links must be understood as data. This understanding directs agencies to prove the results of telephone leads generated by campaigns, in addition to, of course, measuring and proving the real ROI of the actions developed. This type of information.