Uk Publishers Sue Google for $42 Billion in Lost Advertising Revenue

meherulkhan35

Google has just been sued by publishers in the UK for reducing advertising revenue, the lawsuit amounted to $ 4.2 billion.

UK publishers sue Google for $4.2 billion in lost advertising revenue
UK publishers sue Google for $4.2 billion in lost advertising revenue.
A new lawsuit in the UK alleges that Google has abused Denmark Phone Number List its dominance in display advertising since 2014 and asks the search giant to pay £3.4 billion in damages approximately $3.4 billion.



Not only in trouble in the UK, in the US, Google is facing similar scrutiny, the Justice Department and many other states have sued Google and asked the company to disband its advertising division, which is a "mine". gold” of Google, the same situation is happening in Europe.

In response, Google is proposing to restructure its ad- tech business while also showing competitors' ads on YouTube.

Advertisement

Influence advertisers.
For online advertisers who rely on displaying ads on third-party websites (publishers' websites), as the relationship between publishers and advertising platforms like Google changes, reach and ad performance will inevitably suffer.

The Google-related charges allege that Google violated competition laws by "abusing its dominant position in the field of online advertising through Google's advertising products, for example, Google Ad Manager.