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Avoiding spam is key to improving your email open rate . And if enough subscribers report it, it could also hurt the deliverability of your email campaigns. 5.- Know your audience Having your audience well defined is key to writing the best texts for email marketing. Only then can you meet their needs and increase conversions. Use the data you have from your data analysis , from your communication with the client and from.

The ways you have to interact with him. When you know your users, it's easy to write copy that encourages them to click. 6.- Choose the correct words One thing is clear when writing emails: the words that are chosen are key to capturing attention and creating the best emails. A good phone number list choice is crucial to make reading your email a great experience for the user . Posts have to be short, that's why every word is important. If you want to create emails that arouse emotions in users, you have to follow a few steps: Use analogies and other literary techniques . Combine your email marketing copy with keywords that convey emotion and evoke action in the subject line and call-to-action CTA.



Keep in mind that words can also help you build trust . Avoid making false promises and other shoddy marketing tactics. You run the risk of causing the opposite effect and your brand image will be damaged. 7.- Use psychology in your email marketing strategy write the best texts for email marketing Brains are wired to react in predictable ways to certain types of information. That is why the use of psychology can help you write the best texts for email marketing. Some of the factors that make users read and click include: Fear of missing something. This is a well-known marketing technique, which is why limited-time discounts work so well. Use scarcity and urgency in your email and the number of clicks will increase. The choice of colour. Different colors cause different reactions.